multilingual creative copywriter
with world’s worst naming
A wordsmith with a last name that’s impossible to spell
and a first name that’s slang for infinite profanities (see ↓).
Originally from Amsterdam but currently based in Madrid, I've worked with global brands such as Nike, Dove, Magnum, Axe/Lynx, Greenpeace, EasyToys, Opera GX, Bayer, Uber Eats, Accell Group, Cif, and Triumph—in English, Dutch and Spanish.
Once described as a "brainwashed commie zombie" by a comment section stranger, I have a soft spot for socially impactful projects, especially regarding mental health and gender equality. Besides this, it’s basically all terrible puns.
(☏) Phone
/ …Who?
Ah, the eternal WIP. Here's a summary:
No, Kiki isn't short for anything. Yes, Dutch people are usually tall.
Raised in Amsterdam. Became an adult in Madrid. Never grew up.
Probably working on 4 personal projects and silly ideas simultaneously.
Pro bono travel influencer. Yes, that does mean no one pays me for it.
Milennial in denial, chasing that Gen Z life (damn you, low-rise jeans).
Fun fact: I have an IMDb page as “miscellaneous artist” because I sang the vocals for a very low budget film’s soundtrack when I was a teen.
Oh, and I have a habit of matching with my surroundings…
Experience:
Senior Creative — GUT Madrid (‘24-Today)
Senior Creative — Officer & Gentleman (‘23-´24)
MW Copywriter — DEPT Agency (Amsterdam, ‘22-’23)
Junior Creative — LOLA MullenLowe (Madrid, ‘19-’22)
Education:
Creatividad Integral — Brother Escuela de Creativos (Madrid, ‘18-’19)
BSc Politics, Psychology, Law & Economics — U. of Amsterdam (‘14-’17)
An ad girl's version of gold stars on your rapport card.
The Golden Saw — #1 Best creative talent in The Netherlands (x)
Cannes Lions
Gold — Young Lions Digital (Spain, "Silence Assistant")
Silver — Young Dogs (The Netherlands, “Lift Others Up“)
2x Shortlist — Direct ("Real Virtual Beauty")
2x Shortlist — Print & Publishing ("Real Virtual Beauty")
Shortlist — Entertainment Lions for Gaming ("Real Virtual Beauty")
Shortlist — Digital Craft ("Real Virtual Beauty")
Shortlist — Innovation ("Real Virtual Beauty")
El Ojo
Gold — Digital Activations ("Real Virtual Beauty")
Gold — Brand Construction & Loyalty ("Real Virtual Beauty")
Gold — Outdoor ("Axeination")
Silver — Global Ideas ("Real Virtual Beauty")
Silver — Corporate Social Responsability ("Real Virtual Beauty")
Silver — Inclusion, Integration, 0 Discrimination ("Real Virtual Beauty")
Silver — Gaming & E-Sports ("Real Virtual Beauty")
Silver — Social Platforms ("Indoor Ads")
Silver — Health & Hygiene ("Indoor Ads")
Silver — Indoor ("Indoor Ads")
Silver — New Formats ("Indoor Ads")
Bronze — Film (“Explore Uranus”)
Bronze — Brand Experience & Strategy ("Real Virtual Beauty")
Bronze — Brand Activation ("Indoor Ads")
Bronze — Innovative use of Print ("Indoor Ads")
11x Shortlist — Different Categories & Projects
Gerety Awards
Silver — Innovation Cut ("Real Virtual Beauty")
/ Recognition
El Sol
Silver — Digital ("Real Virtual Beauty")
Silver — Activation ("Indoor Ads")
Bronze — Brand Activation & Strategy ("Real Virtual Beauty")
Bronze — Digital ("Indoor Ads")
Bronze — Outdoor ("Colores ConPartidos")
The One Show
Merit — Direct Marketing ("Real Virtual Beauty")
Merit — Film & Video ("Real Virtual Beauty")
Eurobest
Bronze — Film ("Real Virtual Beauty")
Bronze — Entertainment ("Real Virtual Beauty")
Shortlist — Direct ("Indoor Ads")
Shortlist — Brand Experience & Activation ("Axeination")
CdeC
Bronze — Innovación ("Real Virtual Beauty")
AdForum PHNX
Gold — Transform Communication ("Indoor Ads")
BestInBeauty
Gold — Best Digital ("Indoor Ads")
Best Agency & Best Advertiser (Lola MullenLowe x Unilever)
Aspid Awards
Gold — Image & Photography ("Go Beyond")
Silver — Cinematography & Edit ("Go Beyond")
/ Or if not…
Oh, no. Did you not find what you were looking for…?
You may have ended up on this page accidentally while searching for one of the many other meanings of “Kiki”.
I won’t provide links, but I will quote Urban Dictionary: