Sneaking supernatural college recruitment ads onto campus.

Gen V, Prime Video’s newest series from the universe of The Boys, is all about a group of super powered students at a super f**cked up school: Godolkin University. To reach the show's younger audience — those (almost) attending college themselves — we launched a contextual OOH campaign on college campuses across Europe to hype up the premiere.

And since they were already getting bombarded with college recruitment ads, we snuck ours in there in the same style: inviting all students to apply for admissions and meet some of their future classmates, with only upon further inspection, some visible supe twists:
From really bright alumni to the coolest guy on campus.

In addition to the campaign, we created other on-campus executions, including a Compound V vending machine and Gen V-themed coffee cups to make any student feel like a supe.