
Crypt Hunters
BRIGHTY.APP
An online treasure hunt that pays off big time in real life.
Brighty.App, the innovative financial platform that allows its users to make everyday payments with cryptocurrencies, is changing the game. So, to introduce them in Spain, we created "Crypt Hunters": a live event hosted by famous streamer Willyrex, where 30 players competed to be the first to find a digital coin… valued at €30,000 in real life.
But it wasn't going to be easy. To reach it, the contestants had to explore the largest crypt ever built in Minecraft; an almost infinite labyrinth full of traps, monsters, and dead-end corridors. And although only one could claim the grand prize, thousands of people watched live, because, as with anything involving payments, there was a lot at stake.
Officer & Gentleman //
Concept + Copy + Creation