Explore Uranus
EASYTOYS
Inviting humanity to break taboos by becoming asstronauts.
While Uranus may be the butt of many jokes, it’s also one of the most ignored erogenous zones on the human body. As it turns out, less than half of humankind has ever probed their own black hole – citing “fear” and “cultural taboos” as primary reasons for not doing so.
That's why, inspired by the new space age, EasyToys embarked on a cheeky race to our very own innerspace – encouraging everyone to brave the unknown, and with the help of our Training Kit, become a bona fide Asstronaut. After all, the final frontier... is in your rear.
Officer & Gentleman //
Concept + Copy + Creation
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“Explore Uranus“ was launched Europe-wide, with an accompanying study and educational content.
The uniquely developed thematic ‘Asstronaut Training Kit’ sold out twice within 24 hours.
And, to further break taboos and turn anal exploration into a topic to openly discuss, the campaign’s message was proudly and publicly displayed around Amsterdam during its famous Canal Pride Parade.