Enjoy the Sun

Using Carlitos’ celebration to educate about sun safety.

There is a very powerful image that repeats every time that top tennis player and ISDIN ambassador Carlos Alcaraz wins a Grand Slam: a perfect crossover between the world of tennis and sun protection.

With a series of these images from real tournaments on different courts, we launched Magic: 'The Alcaraz Formula,' a concept that pays tribute to the way Carlitos enjoys the sport, and to remind athletes everywhere to enjoy the sun, safely.

Under this concept, we also created reactive posts during the US Open.