Indoor Ads

LYNX

A chance to monetise your house while stuck at home.

How could we reach guys when they couldn't go outside? Well, millions of people were seeing stuck-at-home selfies and Zoom backgrounds every day anyway... Why not monetise those interiors as media and make some extra money in the process?

Presenting: the first ever Indoor Campaign, born in lockdown, in which Lynx paid people to
display their branded ads in their homes and then share them with the world through Instagram.

Our snackable social content helped us sell out all our stock on our online marketplace within 24 hrs, twice. And as an added bonus: fans went out of their way to become full-fledged sponsors of the brand, proving that anyone can be an influencer.

Lola Mullenlowe //
Copy + Creation

Press //
Adweek
AdAge
LBB
TrendHunter
Marketing Dive
PR Newswire
WERSM