
Lower Body Spray
LYNX
Attraction can spark from anywhere. Even down there.
We set out to help Lynx prove that the power of a fragrance knows no limits—yes, even down there—to introduce a new fragrance designed for intimate areas, with a series of highly disruptive 10-second micro-ads, directed by the brilliant Belgian duo Lionel Goldstein. I worked on “Cinema”, but please also check out the other short but great films made by other very talented creatives below.
LOLA MullenLowe //
Concept + Copy