multilingual creative copywriter
with world’s worst naming
A wordsmith with a last name that’s impossible to spell
and a first name that’s slang for infinite profanities (see ↓).
Originally from Amsterdam but currently based in Madrid,
I've worked with global brands such as Nike, Dove, Magnum, Axe/Lynx, Greenpeace, EasyToys, Sony Pictures, Opera GX,
Uber Eats, Cif, and Triumph—in English, Dutch and Spanish.
Once described as a "brainwashed commie zombie" by a comment section stranger, I have a soft spot for socially impactful projects, especially regarding mental health and gender equality. Besides this, it’s basically all terrible puns.
(☏) Phone
WORK
*
WORK *
#Culture #Craft #Humor #Hacking #Inclusion #Equality #Entertainment #Music #Technology #Gaming #Sports #Satire #Politics #Health
Agency / Officer & Gentleman
Role / Concept + Copy + Creation
/ Dove
Real Virtual Beauty
Introducing diversity to online avatars
to improve gamer girls' self-esteem.
While male video game characters get a wide range of body types to choose from, female characters are all made to look like swimsuit models. Research has shown that these unrealistic beauty standards are negatively impacting girls’ self-esteem.
That's why Dove, Epic Games’ Unreal Engine and Women in Games teamed up to launch an initiative to improve representation of beauty online, by creating more inclusive female avatars that game developers globally can access free of charge to include in their games.
/ EasyToys
The Clitoris Conquest
Showing that the Orgasm Gap is still a reality,
by shooting a Reality.
While 90% of men typically reach climax during hetero sex, less than 30% of women do. An issue EasyToys decided to shine some light on with a brand new reality show in which three adventurous couples compete to reach the peak of Mt. Clitoris (a real location in Tadian, The Philippines) to discover a not-so-hidden treasure – all while coming closer together in the process.
Challenge episodes were also launched on “EasyTV,” each covering a different essential skill to teach viewers at home how to conquer the clitoris together — with a little bit of teamwork.
/ Fundación Eddy
Colores ConPartidos
Exposing politicians' true colours
to bring ours back home.
To speak out against political disputes in Spain leading to rainbow flags being erased from public spaces as an electoral strategy, Fun. Eddy used the unique opportunity of Pride month and the general elections coinciding to create a countermovement holding complicit politicians accountable:
Creating a new Pride flag by repurposing political parties' posters plastered all over Spain’s cities, into a hand-crafted rainbow collage. Turning messages of hate into a symbol of love and filling the streets with rainbows again, while serving as a protest sign urging the public to vote with queer rights in mind.
Agency / Lola Mullenlowe
Role / Copy + Creation
Agency / Officer & Gentleman
Role / Concept + Copy + Creation
Agency / Officer & Gentleman
Role / Concept + Copy + Creation
/ Nike
The Alcaraz Era
Calling in a new age for tennis:
Signed by Carlos Alcaraz.
Carlos Alcaraz has been the most promising up-and-comer in the world of tennis for years. So when the Spanish phenom won his first Wimbledon tournament, we teamed up with Nike to celebrate the beginning of a new age in the sport:
One named after him.
To do so, we created an impactful global campaign for social, digital and OOH that marked this important milestone for the brand—and the future of the sport. Not only did the campaign help establish Carlos as the new face of tennis, it became the brand’s most successful post in 2023.
multilingual creative copywriter
with world’s worst naming
A wordsmith with a last name that’s impossible to spell
and a first name that’s slang for infinite profanities (see ↓).
Originally from Amsterdam but currently based in Madrid,
I've worked with global brands such as Nike, Dove, Magnum, Axe/Lynx, Greenpeace, EasyToys, Sony Pictures, Opera GX,
Uber Eats, Cif, and Triumph—in English, Dutch and Spanish.
Once described as a "brainwashed commie zombie" by a comment section stranger, I have a soft spot for socially impactful projects, especially regarding mental health and
gender equality. Besides this, it’s basically all terrible puns.
WORK
*
WORK *
#Culture #Craft #Humor #Hacking #Inclusion #Equality #Entertainment #Music #Technology #Gaming
#Sports #Satire #Politics #Health
Agency / Officer & Gentleman
Role / Concept + Copy + Creation
/ Dove
Real Virtual Beauty
Introducing diversity to online avatars
to improve gamer girls' self-esteem.
While male video game characters get a wide range of body types to choose from, female characters are all made to look like swimsuit models. Research has shown that these unrealistic beauty standards are negatively impacting girls’ self-esteem.
That's why Dove, Epic Games’ Unreal Engine and Women in Games launched an initiative to improve representation of beauty online, by creating more inclusive female avatars that game developers globally can access freely to include in their games.
/ Fundación Eddy
Colores ConPartidos
Exposing politicians' true colours
to bring ours back home.
To speak out against political disputes in Spain leading to rainbow flags being erased from public spaces as an electoral strategy, Fun. Eddy used the unique opportunity of Pride month and the general elections coinciding to create a counter-movement holding those complicit politicians accountable:
Creating a new Pride flag by repurposing political parties' posters plastered all over Spain’s cities, into a hand-crafted rainbow collage. Turning messages of hate into a symbol of love and filling the streets with rainbows again, while serving as a protest sign urging the public to vote with queer rights in mind.
La Intersección — “Votaciones de Verano”
Agency / Lola Mullenlowe
Role / Copy + Creation
Agency / Officer & Gentleman
Role / Concept + Copy + Creation
Agency / Officer & Gentleman
Role / Concept + Copy + Creation
/ Nike
The Alcaraz Era
Calling in a new age for tennis:
Signed by Carlos Alcaraz.
Carlos Alcaraz has been the most promising up-and-comer in the world of tennis for years. So when he won his first Wimbledon tournament, we teamed up with Nike to celebrate the beginning of a new age in the sport: One named after him.
To do so, we created an impactful global campaign for social, digital and OOH that marked this important milestone for the brand—and the future of the sport. Not only did the campaign help establish Carlos as the new face of tennis, it became the brand’s most successful post in 2023.
Agency / Officer & Gentleman
Role / Concept + Copy + Creation
/ EasyToys
The Clitoris Conquest
Showing that the Orgasm Gap is still
a reality, by shooting a Reality.
While 90% of men typically reach climax during hetero sex, less than 30% of women do. An issue EasyToys decided to shine some light on with a brand new reality show in which three adventurous couples compete to reach the peak of Mt. Clitoris
(a very real location in Tadian, The Philippines) to discover a not-so-hidden treasure – and coming closer together in the process.
Different challenge episodes also launched on EasyTV, each covering a different essential skill to teach viewers at home how to conquer the clitoris together — with a little bit of teamwork.
/ Magnum
Miley In Layers
An 8D-mastered sound experience for fans to capture Miley’s many sides.
To present Magnum's new multi-layered Double Gold Caramel Billionaire ice cream to the world, we needed a multi-talented, genre-bending, authentic superstar as our brand's ambassador. Cue: Miley Cyrus. To show that ‘Pleasure Has More Than One Layer’, Miley performed a very special virtual concert in collaboration with Magnum: her first show mastered in 8D.
In the performance streamed on YouTube to millions of viewers, Miley played songs representing different sides of her from her new hit album ‘Plastic Hearts’, as well as a cover of 80’s hit ‘Midas Touch’, exclusively re-mastered as Miley’s Touch.
Agency / Lola Mullenlowe
Role / Copy + Creation
/ Axe
Get Axeinated
A US vaccination campaign to revive attraction responsibly.
When Americans started flaunting their #vaccination status in their dating profiles, Axe was all for it. But we had to remind them there's another important step before you can safely get close again: you also have to smell good. That's why we developed a hi-tech solution in record time to get men everywhere ready to head back into the dating world: Axeination.
Through a PSA-style ad featuring our special Axeination Kits—which premiered at our at a pop-up Axeination Center in Atlanta, Georgia, and which sold out twice in 24h—Axe helped men to shoot their shot, after getting their shots, and smelling hot.
WHO?
*
WHO? *
/ …Who?
Ah, the eternal WIP. Here's a summary, in headline format:
No, Kiki isn't short for anything. Yes, Dutch people are usually tall.
Raised in Amsterdam. Became an adult in Madrid. Never grew up.
Probably working on 4 personal projects and silly ideas simultaneously.
Pro bono travel influencer. Yes, that does mean no one pays me for it.
Milennial-in-denial, chasing that Gen Z e-girl life (even low-rise jeans).
Fun fact: I have an IMDb page as “miscellaneous artist” because I sang the vocals for a very low budget film’s soundtrack when I was a teen.
Oh, and I have a habit of matching with my surroundings…
/ Recognition
/ Or if not…
An ad girl's version of gold (or bronze) stars on your rapport card.
The Golden Saw — #1 Best creative talent in The Netherlands (x)
Cannes Lions
Gold — Young Lions Digital (Spain, "Silence Assistant")
Silver — Young Dogs (The Netherlands, “Lift Others Up“)
2x Shortlist — Direct ("Real Virtual Beauty")
2x Shortlist — Print & Publishing ("Real Virtual Beauty")
Shortlist — Entertainment Lions for Gaming ("Real Virtual Beauty")
Shortlist — Digital Craft ("Real Virtual Beauty")
Shortlist — Innovation ("Real Virtual Beauty")
El Ojo
Gold — Digital Activations ("Real Virtual Beauty")
Gold — Brand Construction & Loyalty ("Real Virtual Beauty")
Gold — Outdoor ("Axeination")
Silver — Global Ideas ("Real Virtual Beauty")
Silver — Corporate Social Responsability ("Real Virtual Beauty")
Silver — Inclusion, Integration, 0 Discrimination ("Real Virtual Beauty")
Silver — Gaming & E-Sports ("Real Virtual Beauty")
Silver — Social Platforms ("Indoor Ads")
Silver — Health & Hygiene ("Indoor Ads")
Silver — Indoor ("Indoor Ads")
Silver — New Formats ("Indoor Ads")
Bronze — Brand Experience & Strategy ("Real Virtual Beauty")
Bronze — Brand Activation ("Indoor Ads")
Bronze — Innovative use of Print ("Indoor Ads")
11x Shortlist — Different Categories & Projects
Gerety Awards
Silver — Innovation Cut ("Real Virtual Beauty")
Oh, no. Did you not find what you were looking for…?
You may have ended up on this page accidentally while searching for one of the many other meanings of “Kiki”.
I won’t provide links, but I will quote Urban Dictionary:
Experience:
Senior Creative — Officer & Gentleman (Madrid, ‘23-Today)
Mid-weight Creative — DEPT Agency (Amsterdam, ‘22-’23)
Junior Creative — LOLA MullenLowe (Madrid, ‘19-’22)
Intern Copywriter — ALL Agency (Madrid, 2019)
Education:
Creatividad Integral — Brother Escuela de Creativos (Madrid, ‘18-’19)
BSc Politics, Psychology, Law & Economics — U. of Amsterdam (‘14-’17)
El Sol
Silver — Digital ("Real Virtual Beauty")
Silver — Activation ("Indoor Ads")
Bronze — Brand Activation & Strategy ("Real Virtual Beauty")
Bronze — Digital ("Indoor Ads")
Bronze — Outdoor ("Colores ConPartidos")
The One Show
Merit — Direct Marketing ("Real Virtual Beauty")
Merit — Film & Video ("Real Virtual Beauty")
Eurobest
Bronze — Film ("Real Virtual Beauty")
Bronze — Entertainment ("Real Virtual Beauty")
Shortlist — Direct ("Indoor Ads")
Shortlist — Brand Experience & Activation ("Axeination")
CdeC
Bronze — Innovación ("Real Virtual Beauty")
AdForum PHNX
Gold — Transform Communication ("Indoor Ads")
BestInBeauty
Gold — Best Digital ("Indoor Ads")
Best Agency & Best Advertiser (Lola MullenLowe x Unilever)
Aspid Awards
Gold — Image & Photography ("Go Beyond")
Silver — Cinematography & Edit ("Go Beyond")
Kiki is Spanish comes from the English word "quickie", and means the same thing: short sexual intercourse.
Kiki is Spanish comes from the English word "quickie", and means the same thing: short sexual intercourse.
Kiki is a South-East Asian term for "mangy dog".
Kiki is a South-East Asian term for "mangy dog".
Kiki is a synonym for vagina amongst those who shy away from the word.
Kiki is a synonym for vagina amongst those who shy away from the word.
Kiki is the protagonist of Drake's hit song "In My Feelings". Never ask a Kiki if they love you.
Kiki is the protagonist of Drake's hit song "In My Feelings". Never ask a Kiki if they love you.
"Professor Kiki" is a French term for male genitalia when erect. When flaccid, one uses "Doctor Kiki" instead.
"Professor Kiki" is a French term for male genitalia when erect. When flaccid, one uses "Doctor Kiki" instead.
"Kiki Lover" is used to refer to legal prostitutes in the state Nevada.
"Kiki Lover" is used to refer to legal prostitutes in the state Nevada.
In the 1990 movie Paris Is Burning, "kiki" was used to refer to the sound of laughter.
In the 1990 movie Paris Is Burning, "kiki" was used to refer to the sound of laughter.
"Kiki" is slang within the LGBT community for social gatherings with gossip and chit-chat, as made famous in the 2012 song "Let's Have a Kiki" by the Scissor Sisters.
"Kiki" is slang within the LGBT community for social gatherings with gossip and chit-chat, as made famous in the 2012 song "Let's Have a Kiki" by the Scissor Sisters.
multilingual creative copywriter
with world’s worst naming
A wordsmith with a last name that’s impossible to spell
and a first name that’s slang for infinite profanities (see x).
Originally from Amsterdam but currently based in Madrid,
I've worked with global brands such as Nike, Dove, Magnum, Axe/Lynx, Greenpeace, EasyToys, Sony Pictures, Opera GX,
Uber Eats, Cif, and Triumph—in English, Dutch and Spanish.
Once described as a "brainwashed commie zombie" by a comment section stranger, I have a soft spot for socially impactful projects, especially regarding mental health and
gender equality. Besides this, it’s basically all terrible puns.
Nike — “The Alcaraz Era”
EasyToys — “Explore Uranus“
Amazon Prime — “Apply To Godolkin”
Brighty — “Crypt Hunters”
Canesten — “Say It As It Is”
Lapierre — “Light The Way”
Opera GX — “Social Network V” / “Browser by Vought”
Axe — “Get Axeinated”
Young Lions (Gold) — “Silence Assistant”
Lynx — “Indoor Ads”
Axe — “The 0.1% Effect”
Magnum — “Miley In Layers”
EasyToys — “The Clitoris Conquest”
La Intersección — “Votaciones de Verano”
#Culture #Craft #Humor #Hack #Inclusion #Equality #Entertainment #Music #Technology #Gaming #Sports #Satire #Politics #Health
Fundación Eddy — “Colores ConPartidos”
Dove — “Real Virtual Beauty”
MULTILINGUAL CREATIVE COPYWRITER
*
MULTILINGUAL CREATIVE COPYWRITER *
WITH WORLD'S WORST NAMING
*
WITH WORLD'S WORST NAMING *
A wordsmith with a last name that’s impossible to spell
and a first name that’s slang for infinite profanities (see x).
Originally from Amsterdam but currently based in Madrid,
I've worked with global brands such as Nike, Dove, Magnum, Axe/Lynx, Greenpeace, EasyToys, Sony Pictures, Opera GX,
Uber Eats, Cif, and Triumph—in English, Dutch and Spanish.
Once described as a "brainwashed commie zombie" by a comment section stranger, I have a soft spot for socially impactful projects, especially regarding mental health and
gender equality. Besides this, it’s basically all terrible puns.
#Culture #Craft #Humor #Hacking #Equality #Inclusion #Technology #Gaming #Entertainment #Music #Sports #Satire #Politics #Health
EasyToys — “The Clitoris Conquest”
Nike — “The Alcaraz Era”
EasyToys — “Explore Uranus“
Amazon Prime — “Apply To Godolkin”
Brighty — “Crypt Hunters”
Canesten — “Say It As It Is”
Lapierre — “Light The Way”
Opera GX — “Social Network V” / “Browser by Vought”
Axe — “Get Axeinated”
Young Lions (Gold) — “Silence Assistant”
Fundación Eddy — “Colores ConPartidos”
Lynx — “Indoor Ads”
Axe — “The 0.1% Effect”
Magnum — “Miley In Layers”
Dove — “Real Virtual Beauty”
La Intersección — “Votaciones de Verano”